Ahem.

Last night I watched The Grammys for the first time in years. Mostly out of curiosity for how they would react to Whitney Houston’s death, but also to support Robyn (she lost to Skrillex; don’t even get me started) and to keep up with some of my favorite people while they live-Tweeted the show. Because if there’s one thing Twitter is good for, it’s finally making awards shows fun to watch again.

HOWEVER, one thing that threw me for a loop was people’s reactions to Chipotle’s “Back to the Start”–people were reacting to it like they were seeing it for the first time! Are you guys kidding me? This video is 6 months old, and it blew up the Internet thanks to a gorgeous cover, sincere message, and awesome stop-motion animation with creatures made from a 3D printer. (Justin was virtually unfazed by the video til he learned that 3D printers are an actual thing.)

This is the first time I’ve ever said this, but I pity people who don’t work in advertising. We have been gaping at this thing for half a year. So here it is; no more excuses: